On this digital age, who says photo albums are extinct? Sure, all your photos are posted and stored in your Facebook or other social media accounts which serves as your “open-to-everybody” photo album but it is still nice to have a tangible collection of your favorite moments captured by your digital camera or smartphone and it’s also a perfect gift idea this Christmas!

That’s why FujiFilm, on its recent event, introduced two bankable lifestyle endorsers–Lauren Reid and Cheska Kramer–to introduce the FUJIFILM Photo Diary.

The FUJIFILM Photo Diary is the answer to the growing demand for putting photos together into an album, properly selected and labeled, and accomplished in minutes. Developed through FUJIFILM’s Image Organizing Technology, the Photo Diary enables you to make an original album out of a year’s worth of images or to simply mark a milestone or two. Instead of choosing hundreds of photos manually, the Image Organizing Technology software will automatically select the best photos for you and arrange it in the best layout possible. Because of this, you can now create a ready-to-print layout in just five minutes. There are also several design templates and vibrant color schemes that users can choose from to make their photo-customizing experience easy and stress-free.

Another amazing feature of the Photo Diary is that it makes for a very handy repository of memories. It is like owning your own coffee table book instead of the traditional photo album. It is not bulky and can be tagged along wherever you go. The Photo Diary is made of high-quality FUJIFILM photo paper and special insert material to make the pages withstand wear-and-tear. However, unlike the expensive coffee table books that take months to create, the best part about the Photo Diary is that it takes as fast as 24-hours to produce (production time may vary). In just about a day or so, you can have your most treasured snaps in a high-quality, hardbound photo book.

FUJIFILM is confident that Filipinos will take to the Photo Diary very well because Filipinos are a photo-loving nation, from mothers who cherish and preserve memorable family moments to young millennials who express their creativity with well-curated and stylized photos. The Photo Diary is the perfect tool to document life’s important milestones: weddings, birthdays, graduations, and favorite travels.

The price of the Photo Diary starts at Php999 for a minimum of 16 pages, and up to Php2,199 for a maximum of 40 pages. Photo Diary is a fun, easy, and modern way of documenting photos and making them a lasting keepsake, handed down from generation to generation, and shared among family and friends.

For its initial rollout, Fujifilm Photo Diary will be available key locations across the country. Photo Diary will be available at Photo Wonder Shop (Up Town Center, Nuvali, SM North Edsa, Robinsons Tacloban, SM City Fairview, SM City Davao, SM Southmall, SM Iloilo), Pic N Print Digital (Promenade Mall Greenhills), Picture Sense (Quezon Avenue), Facetime Photo Center (Quezon Avenue), Power Photo (Powerplant Mall), Upstart (Shopwise Commonwealth), Prolens Photography and Video Center (Lemery, Batangas), Golden M Photo Center (Nasugbu, Batangas), Carl’s Photo (Malita Davao Occidental), Imagine Photofun (Gaisano Mall of Davao), Perfect Moments Photo Shop (Robinsons Place Fuente Osmena, Gaisano Fiesta Mall Tabunok, Gaisano Grand Mall of Mactan, Gaisano Grand Mandaue Centro) and Printlife Studio (NCCC Mall Davao, NCCC Uyanguren NCCC Tagum).

Fujifilm Photo Diary was officially launched last October 27 with celebrity mom Cheska Garcia-Kramer and Filipino-Australian model Lauren Reid, who’s also the sister of FUJIFILM endorser James Reid.