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ABS-CBN Maintains Top Position in National TV Ratings in November


More viewers nationwide still prefer ABS-CBN’s programs as it recorded a national average audience share of 44%, or nine-points higher versus GMA’s 35%, based on Kantar Media data covering both urban and rural homes across the country.

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Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population. ABS-CBN has consistently cited TV ratings covering urban and rural homes in Luzon, the Visayas, and Mindanao.

ABS-CBN also drew more viewers in the primetime block (6PM-12MN) in November, scoring 46%, a 10-point lead compared to GMA’s 36%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from primetime, ABS-CBN also led the other time blocks of the day including the morning block (6AM-12NN) with 40% versus GMA’s 35%; the noontime block (12NN-3PM) with 44% versus GMA’s 34%; and afternoon block (3PM-6PM) with 44% versus GMA’s 34%.

Eight out of the 10 most watched programs in the country were also produced by ABS-CBN, with “FPJ’s Ang Probinsyano” still leading the list with a national TV rating of 35.4%.

It was followed by “TV Patrol” with a national TV rating of 32.2%. Its rival program “24 Oras,” meanwhile, failed to enter the top 10 as it only recorded 23.3%.

Also joining the list are “Wansapanataym” (28.7%), “Pinoy Boyband Superstar” (27.3%), “Home Sweetie Home” (26.6%), “Goin’ Bulilit” (25.9%), “Magpahanggang Wakas” (24.5%), and “TV Patrol Weekend” (24.3%).

Like the previous months, “It’s Showtime” still reigned as the most watched noontime show in the country with a national TV rating of 17.6% on weekdays and 19.5% on Saturdays. “Eat Bulaga,” only got 12% on weekdays and 13.7% on Saturdays.

ABS-CBN legal drama “Ipaglaban Mo” is also a top-rater on weekends, with a national TV rating of 19.3%, a solid 10.5-point lead over “Karelasyon’s” 9.8%.

Morning series “Langit Lupa,” which premiered in November, also instantly touched the hearts of viewers, scoring 17.7% and beat “Trops” that only got 9.8%.

As ABS-CBN kept its lead over its rival network, it also maintained its leadership in the digital platform through iWant TV, its pioneering video-on-demand service and the leading OTT platform in the country with over 6 million subscribers. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.

The most watched programs on iWant TV last month were “Pinoy Big Brother Luck Season 7,” “FPJ’s Ang Probinsyano,” “Till I Met You,” “The Greatest Love,” “Doble Kara,” and “Magpahanggang Wakas.”

Meanwhile, more Filipinos are able to watch ABS-CBN shows with its partnership with PLDT, Inc., which enables PLDT and Smart subscribers to access iWant TV’s rich library of TV shows, specials, and other exclusive content.

In other areas, ABS-CBN also beat GMA. The Kapamilya network won the ratings game in Total Balance Luzon with 47% versus GMA’s 36%; in Total Visayas with 53% versus GMA’s 28%; and in Total Mindanao with 53% versus GMA’s 30%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.

The company reported a consolidated revenue of P31.1 billion for the first nine months of 2016, bringing its net income to PHP 2.85 billion, 50% higher compared to the same period last year.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

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10 Comments on ABS-CBN Maintains Top Position in National TV Ratings in November

  1. Agdangan Biglang Awa // December 8, 2016 at 8:54 pm //

    Ipagpagwa ng maayos ng at maluwag na building ng gmewww ung 3.1billion na pinagyayabang nyong mga kanguso…nagmumukha kasing bubwit ang Gmeww Network Cente, kung itatabi sa dambuhalang ELJ CENTER ng ABSCBN na subrang classy ang dating…ung annex na pina-extension ng gmeww eh studio lng na subrang pangit..hahaha

  2. kapamilya forever // December 8, 2016 at 1:23 am //

    ang pagiging no.1 tulad ng ABS-CBN dapat you have to innovate new things like new tv series hindi yung remake ng mga palabas, kasi kung remake na lang lagi parang hindi mo kyang gumawa ng sarili mo using your own ability.

  3. kapamilya forever // December 8, 2016 at 1:16 am //

    @doslaos
    kaya nga inulit na lang ng GMEEWW ang ENGKANTADIA kontra ANG PROBINSYANO dahil ito ang isa sa may mataas nilang rating, ang habol ng GMEEWW rating pero hindi nila mpabagsak kasi mas maganda ang quality ng teleserye ng ABS-CBN kasi pagbago tinapat ng GMEEWW hindi sila sigurado kung magclick
    ngayon sino naghahabol ng ratings. nganga.

  4. kapamilya forever // December 8, 2016 at 1:04 am //

    tska dapat palitan niyo na ang pangalan ng network niyo imbes na Gma network siguro REMAKE network na lang kasi paulit-ulit na lang ang mga palabas niyo like engkantadia, marimar, ano pa?, tsaka baka GMA telebagsak ang kalabasan niyan.

  5. kapamilya forever // December 8, 2016 at 12:54 am //

    @doslaos
    take note be REASONABLE para kapani-paniwala kasi sa pagsabi mo nang bobo at tanga parang sarili mo lang tinutukoy mo at wag ka masyadong galit at mainis kasi halatang-halata ka na wala ka ng masabi tsaka try mo magsearch kasi parang ikaw ang may kailangan para maipagmalaki ka ng GMEEWW network mo

  6. kapamilya forever // December 8, 2016 at 12:43 am //

    @doslaos
    take note sikat na sikat noon si angel locsin sa GMEEWW pero hindi sya nagdalawang isip na lumipat sa ABS-CBN ngayon naman mga artista at singers tulad ni OGIE ALCASID
    na may malaking pangalan sa industriya, si JAYA na ang tagal na sa GMEEWW at ung mga nauna ko na nabanggit na artista bkit kau nilalayasan ganon na ba ngayon pag no.1 nilalayasan ganon ba yon?

    paki-explain naman pero yung reasonable naman at makatotohanan para maniwala ako kasi sa mga rason mo parang wala kang pinag aralan
    kasi bobo at tanga lang lagi mong sinsabi mo parang ikaw, pano ako maniwala sayo .

  7. kapamilya forever // December 8, 2016 at 12:30 am //

    @doslaos
    assuming gmeeww yuckk

    akala ko ba no.1 ang gmeeww eh bakit nilalayasan ng mga artista at singers
    MGA ARTISTA
    -angel locsin, iza calzado, bella padilla, ellen adarna, maxine magalona, isabel diaz dasa, paulo avelino, elmo magalona, mark bautista,

    SINGERS
    – JAYA- the queen of soul
    – OGIE ALCASID
    -jonalyn viray
    -JR- R&B king
    -KYLA- R&B queen

    bkit naman maglilipat ang mga iyan kung no.1 kayo sayang di ba. ganun na ba ngayon pag no.1 hindi na hinihinayangan ganon ba yon hahahaha.

  8. @doslaos
    asan ang 3.11 billion na ipinagyayabang ng gmeeww na yan ibili niyo na ng bagong kagamitan niyo lalo na camera yung HD ang labo kasi, kasing labo ng mata mo at utak mo pati studio niyo pagandahin niyo naman bka kahit paano makumbinse ako. hahahahah.

  9. Agdangan Biglang Awa // December 7, 2016 at 9:20 pm //

    Tanggapin mu na lng doslaos, na isa kang talunan ang pinaglalaban mong laos na istasyong gmewww…bunga lng yan ng laos mong pag-iisip, iligo mo lng yan pra mahimasmasan ka, kasi ang baho nyo nang mga avid fantards ng gmewww, hahahaha

  10. Agdangan Biglang Awa // December 7, 2016 at 7:35 pm //

    Tanggapin mu na lng doslaos, na isa kang talunan na pinaglalaban mong laos na estasyong gmewww…bunga lng yan ng laos mong pag-iisip, iligo mo lng yan pra mahimasmasan ka, kasi ang baho nyo ng mga avid fantards ng gmewww, hahahaha

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