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ABS-CBN Maintains Top Position in National TV Ratings in November


More viewers nationwide still prefer ABS-CBN’s programs as it recorded a national average audience share of 44%, or nine-points higher versus GMA’s 35%, based on Kantar Media data covering both urban and rural homes across the country.

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Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population. ABS-CBN has consistently cited TV ratings covering urban and rural homes in Luzon, the Visayas, and Mindanao.

ABS-CBN also drew more viewers in the primetime block (6PM-12MN) in November, scoring 46%, a 10-point lead compared to GMA’s 36%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Aside from primetime, ABS-CBN also led the other time blocks of the day including the morning block (6AM-12NN) with 40% versus GMA’s 35%; the noontime block (12NN-3PM) with 44% versus GMA’s 34%; and afternoon block (3PM-6PM) with 44% versus GMA’s 34%.

Eight out of the 10 most watched programs in the country were also produced by ABS-CBN, with “FPJ’s Ang Probinsyano” still leading the list with a national TV rating of 35.4%.

It was followed by “TV Patrol” with a national TV rating of 32.2%. Its rival program “24 Oras,” meanwhile, failed to enter the top 10 as it only recorded 23.3%.

Also joining the list are “Wansapanataym” (28.7%), “Pinoy Boyband Superstar” (27.3%), “Home Sweetie Home” (26.6%), “Goin’ Bulilit” (25.9%), “Magpahanggang Wakas” (24.5%), and “TV Patrol Weekend” (24.3%).

Like the previous months, “It’s Showtime” still reigned as the most watched noontime show in the country with a national TV rating of 17.6% on weekdays and 19.5% on Saturdays. “Eat Bulaga,” only got 12% on weekdays and 13.7% on Saturdays.

ABS-CBN legal drama “Ipaglaban Mo” is also a top-rater on weekends, with a national TV rating of 19.3%, a solid 10.5-point lead over “Karelasyon’s” 9.8%.

Morning series “Langit Lupa,” which premiered in November, also instantly touched the hearts of viewers, scoring 17.7% and beat “Trops” that only got 9.8%.

As ABS-CBN kept its lead over its rival network, it also maintained its leadership in the digital platform through iWant TV, its pioneering video-on-demand service and the leading OTT platform in the country with over 6 million subscribers. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.

The most watched programs on iWant TV last month were “Pinoy Big Brother Luck Season 7,” “FPJ’s Ang Probinsyano,” “Till I Met You,” “The Greatest Love,” “Doble Kara,” and “Magpahanggang Wakas.”

Meanwhile, more Filipinos are able to watch ABS-CBN shows with its partnership with PLDT, Inc., which enables PLDT and Smart subscribers to access iWant TV’s rich library of TV shows, specials, and other exclusive content.

In other areas, ABS-CBN also beat GMA. The Kapamilya network won the ratings game in Total Balance Luzon with 47% versus GMA’s 36%; in Total Visayas with 53% versus GMA’s 28%; and in Total Mindanao with 53% versus GMA’s 30%.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.

The company reported a consolidated revenue of P31.1 billion for the first nine months of 2016, bringing its net income to PHP 2.85 billion, 50% higher compared to the same period last year.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

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60 Comments on ABS-CBN Maintains Top Position in National TV Ratings in November

  1. Agdangan Biglang Awa // December 8, 2016 at 8:54 pm //

    Ipagpagwa ng maayos ng at maluwag na building ng gmewww ung 3.1billion na pinagyayabang nyong mga kanguso…nagmumukha kasing bubwit ang Gmeww Network Cente, kung itatabi sa dambuhalang ELJ CENTER ng ABSCBN na subrang classy ang dating…ung annex na pina-extension ng gmeww eh studio lng na subrang pangit..hahaha

  2. kapamilya forever // December 8, 2016 at 1:23 am //

    ang pagiging no.1 tulad ng ABS-CBN dapat you have to innovate new things like new tv series hindi yung remake ng mga palabas, kasi kung remake na lang lagi parang hindi mo kyang gumawa ng sarili mo using your own ability.

  3. kapamilya forever // December 8, 2016 at 1:16 am //

    @doslaos
    kaya nga inulit na lang ng GMEEWW ang ENGKANTADIA kontra ANG PROBINSYANO dahil ito ang isa sa may mataas nilang rating, ang habol ng GMEEWW rating pero hindi nila mpabagsak kasi mas maganda ang quality ng teleserye ng ABS-CBN kasi pagbago tinapat ng GMEEWW hindi sila sigurado kung magclick
    ngayon sino naghahabol ng ratings. nganga.

  4. kapamilya forever // December 8, 2016 at 1:04 am //

    tska dapat palitan niyo na ang pangalan ng network niyo imbes na Gma network siguro REMAKE network na lang kasi paulit-ulit na lang ang mga palabas niyo like engkantadia, marimar, ano pa?, tsaka baka GMA telebagsak ang kalabasan niyan.

  5. kapamilya forever // December 8, 2016 at 12:54 am //

    @doslaos
    take note be REASONABLE para kapani-paniwala kasi sa pagsabi mo nang bobo at tanga parang sarili mo lang tinutukoy mo at wag ka masyadong galit at mainis kasi halatang-halata ka na wala ka ng masabi tsaka try mo magsearch kasi parang ikaw ang may kailangan para maipagmalaki ka ng GMEEWW network mo

  6. kapamilya forever // December 8, 2016 at 12:43 am //

    @doslaos
    take note sikat na sikat noon si angel locsin sa GMEEWW pero hindi sya nagdalawang isip na lumipat sa ABS-CBN ngayon naman mga artista at singers tulad ni OGIE ALCASID
    na may malaking pangalan sa industriya, si JAYA na ang tagal na sa GMEEWW at ung mga nauna ko na nabanggit na artista bkit kau nilalayasan ganon na ba ngayon pag no.1 nilalayasan ganon ba yon?

    paki-explain naman pero yung reasonable naman at makatotohanan para maniwala ako kasi sa mga rason mo parang wala kang pinag aralan
    kasi bobo at tanga lang lagi mong sinsabi mo parang ikaw, pano ako maniwala sayo .

  7. kapamilya forever // December 8, 2016 at 12:30 am //

    @doslaos
    assuming gmeeww yuckk

    akala ko ba no.1 ang gmeeww eh bakit nilalayasan ng mga artista at singers
    MGA ARTISTA
    -angel locsin, iza calzado, bella padilla, ellen adarna, maxine magalona, isabel diaz dasa, paulo avelino, elmo magalona, mark bautista,

    SINGERS
    – JAYA- the queen of soul
    – OGIE ALCASID
    -jonalyn viray
    -JR- R&B king
    -KYLA- R&B queen

    bkit naman maglilipat ang mga iyan kung no.1 kayo sayang di ba. ganun na ba ngayon pag no.1 hindi na hinihinayangan ganon ba yon hahahaha.

  8. @doslaos
    asan ang 3.11 billion na ipinagyayabang ng gmeeww na yan ibili niyo na ng bagong kagamitan niyo lalo na camera yung HD ang labo kasi, kasing labo ng mata mo at utak mo pati studio niyo pagandahin niyo naman bka kahit paano makumbinse ako. hahahahah.

  9. Agdangan Biglang Awa // December 7, 2016 at 9:20 pm //

    Tanggapin mu na lng doslaos, na isa kang talunan ang pinaglalaban mong laos na istasyong gmewww…bunga lng yan ng laos mong pag-iisip, iligo mo lng yan pra mahimasmasan ka, kasi ang baho nyo nang mga avid fantards ng gmewww, hahahaha

  10. Agdangan Biglang Awa // December 7, 2016 at 7:35 pm //

    Tanggapin mu na lng doslaos, na isa kang talunan na pinaglalaban mong laos na estasyong gmewww…bunga lng yan ng laos mong pag-iisip, iligo mo lng yan pra mahimasmasan ka, kasi ang baho nyo ng mga avid fantards ng gmewww, hahahaha

  11. Nanay na Pokpok ni doslaos username // December 7, 2016 at 6:19 pm //

    @doslaos…pabobo kang tanga ka..Nuod ka dw ng My Pabobo Love K i k i pa more ng aldog na na-miss colombia nung nkaaraan taon., kawawang Enteng Kabute nilampaso ng movie ni vice at coco…

  12. Nanay na Pokpok ni doslaos username // December 7, 2016 at 6:16 pm //

    @doslaos…mabaho kang unggoy kang kupalin ka..!!!

  13. Nanay na Pokpok ni doslaos username // December 7, 2016 at 6:15 pm //

    @doslaos…FUKING INA MU KA!!!

  14. Agdangan Biglang-awa // December 7, 2016 at 6:13 pm //

    @doslaos..ulol tanga at bobo…gawa gawa lng yun ng estasyon mong gmewww..ikaw lng ang tangang naniniwala dun..hahahaha

  15. @doslaos username avid fantards ng gmewww telebagsak //—hahaha!! k in a mo!! ts u pain mo et its n erp at mo unggoy!! b0b0!!

  16. @AGDANGAN BIGLANG AWA //—mas b0b0 ka!! igoogle mo unngoy t angah!!!

  17. AGDANGAN BIGLANG AWA // December 7, 2016 at 3:51 pm //

    @doslaos…bobong unggoy saan mo nman nkuha yang 3.1billion ng Gmewww, sa isip mo lng yun tanga…hahahaha

  18. Nanay na pokpok ni doslaos username avid fantards ng gmewww telebagsak // December 7, 2016 at 3:48 pm //

    @doslaos na tangang bobong unggoy.. P U TA N G INA MU KA..!!!KAININ MO KUPAL NG ERPAT MONG ULOL AT FUKI NG ULOL MONG NANAY..hahahaha

  19. Nanay na pokpok ni doslaos username avid fantards ng gmewww telebagsak // December 7, 2016 at 3:46 pm //

    @doslaos..FUKING INAMU KA!!!

  20. GMA 3.11bil vs brand x 2.85 bill hahahaha!! yan ang naitulong ng kantaruray s brand x hahahahaha!!!

  21. Agdangan Biglang-awa //Asan na mga aldogs na supporters ng enteng kamote at kabagngers ginalingan ng SPG ayon may nanalo basag ang itlog ni tandang ulyaning joey nganga.—–hahaha!! b0b0!! nde movie ng AlDub ang Enteng10 b0b0!! wala kang talgang utak hahahahaha!!!

  22. @Anonymous // @doslaos, ang sbhn mo tanga ka lng kamu, ikaw lng tangang fans nyang Gmewww na yan at My Bobo Love K i k i pa more ng Aldog.bwahahaha,—-hahaha!! kung i kocompare mo ko syo s ka ta ngahan mo mas mataas ang level ng kata nga han mo unggoy hahahaha!! e2 nlnag neto ng gma as sept 2016 3.11bil vs brand x 2.85bil….sino ang mas malaki ang kinita hahahaha!! nag momovie pa ang brand vs gma n isa palang b0b0!!! hahahaha!!!

  23. @doslaos username avid fantards ng gmewww telebagsak // — k ing ina mo unggoy ka!! kain in mo ang k i pay ng er mats mo b0b0 hahahaha!!!

  24. @kapamilya // @doslaosikaw ang tanga at bobo kita na ang ebidensya kulelat kayo sa TSPG daig pa nga kyo ng MOANA bakit kasi ayaw mong tanggapin ang katotohanan masakit ba,kita na ang ebidensya magbubulag-bulagan pa.
    #kapamilya undisputed no.1——hahahaZ!! nde ko alam kung may sapat n laman ang utak mo o talgang b0b0 k lng talga…unggoy ang tspg mo nabail out lng ng brand x para masabi lang n kumita unggoy….b0b0!! parang balu lang ang peg hahaha!! kahit mga writers wlang bumili n kumita ang tspg mo unggoy b0b0!!!

  25. Agdangan Biglang-awa // December 6, 2016 at 8:49 pm //

    Asan na mga aldogs na supporters ng enteng kamote at kabagngers ginalingan ng SPG ayon may nanalo basag ang itlog ni tandang ulyaning joey nganga.

  26. Anonymous // December 6, 2016 at 8:37 pm //

    @doslaos, ang sbhn mo tanga ka lng kamu, ikaw lng tangang fans nyang Gmewww na yan at My Bobo Love K i k i pa more ng Aldog.bwahahaha,

  27. Nanay na pokpok ni doslaos username avid fantards ng gmewww telebagsak // December 6, 2016 at 6:56 pm //

    @doslaos..pinaglihi ka ng Nanay mong ulol sa Fuki ng inamu..hahaha

  28. Nanay na pokpok ni doslaos username avid fantards ng gmewww telebagsak // December 6, 2016 at 6:55 pm //

    @doslaos…P U T A N G P U K I NG INAMU!!!

  29. kapamilya // December 6, 2016 at 4:00 pm //

    @doslaos
    ikaw ang tanga at bobo kita na ang ebidensya kulelat kayo sa TSPG daig pa nga kyo ng MOANA bakit kasi ayaw mong tanggapin ang katotohanan masakit ba,kita na ang ebidensya magbubulag-bulagan pa.
    #kapamilya undisputed no.1

  30. kasinungalingang rating ito….pano nging no. 1 kapalmilyakis..

  31. @doslaos username avid fantards ng gmewww telebagsak — pu..

  32. @doslaos username avid fantards ng gmewww telebagsak — tang..

  33. @doslaos username avid fantards ng gmewww telebagsak — ina..

  34. @doslaos username avid fantards ng gmewww telebagsak — mo..

  35. @doslaos username avid fantards ng gmewww telebagsak — pinaglihi ka s ampalaya unggoy ka hahahaha!!!

  36. @doslaos username avid fantards ng gmewww telebagsak — king i na mo!!

  37. @doslaos username avid fantards ng gmewww telebagsak — ku pal ka!!

  38. @doslaos username avid fantards ng gmewww telebagsak — b0b0 ka!!

  39. @doslaos username avid fantards ng gmewww telebagsak — unggoy ka!!!

  40. @Grace // hahaha!! parang sinabi mo narin n no.1 ang brand x s kantaruray pero mas maliit ang neto vs GMA…hahaha!! b0b0! esep esep unggoy!!!

  41. Nanay na pokpok ni doslaos username avid fantards ng gmewww telebagsak // December 6, 2016 at 1:40 pm //

    @doslaos…FUKING INA MU KANG UNGGOY KANG BOBO KA..hahahahaha

  42. Nanay na pokpok ni doslaos username avid fantards ng gmewww telebagsak // December 6, 2016 at 1:39 pm //

    @doslaos…FUKING INA MU KANG UNGGOY KANG BOBO KA..hahahaha

  43. aljur nalang kaysa aldub

  44. @Grace // Accdg. to AGB, nangunguna raw ang EB sa buong bansa. Eh ba’t baliktad yung resulta sa takilya? Yung movie ni Vice milya-milya na ang layo sa kita ng Enteng? Anong nangyari sa EB/Aldub followers at di man lang maramdaman ang suporta nila kay Bossing. Ayan tuloy ang taas daw ng AGB ratings pero kulelat sa takilya.——–hahaha!! unggoy!! wag mong itulad ang mega padded rule ng brand x s ratings kc magbilangan ng mga commercials nde makakalahati ang its showwastime mo unggoy hahaha!! b0b0!!

  45. Accdg. to AGB, nangunguna raw ang EB sa buong bansa. Eh ba’t baliktad yung resulta sa takilya? Yung movie ni Vice milya-milya na ang layo sa kita ng Enteng? Anong nangyari sa EB/Aldub followers at di man lang maramdaman ang suporta nila kay Bossing. Ayan tuloy ang taas daw ng AGB ratings pero kulelat sa takilya.

  46. Accdg. to AGB, nangunguna raw ang EB sa buong bansa. Eh ba’t baliktad yung resulta sa takilya? Yung movie ni Vice milya-milya na ang layo sa kita ng Enteng? Anong nangyari sa EB/Aldub followers at di man lang maramdaman ang suporta nila kay Bossing. Ayan tuloy ang taas daw ng AGB ratings pero kulelat sa takilya.

  47. @Anonymous // wla na ang My Pabobo Love, K i k i pa more, ng aldog…—hahaha!! unggoy!! ikaw ang b0b0!! at k k ng ina mo pa more!!!hahaha!!!

  48. @Anonymous // Don’t mind any negative comments, let we enjoy The Super Parental Guardians. Ito Ang totoo. Mahirap mag sinungalin Ang mga viewers Na May pera.—-hahaha!! nde talga nagsisinungaling ang viewers kaya nga nabail out ng brand x ang movie ni yokaba para lang sabihin kumita hahahaha!! b0b0!!!

  49. @tom //bkit naman ako maniniwala sa ratings ng AGB NIELSEN bukod sa kontrobersyal na eh, marami ng nagdemanda sa kanila tulad ng isang: indian tv network at pati abs-cbn, ni hindi nga sila nakapag-comply hanggang ngayon sige paniwalain niyo na lang mga tga mega manila tutal dun lang naman kayo magaling—-hahaha!! b0b0!! tama maniwala k s isang TV survey company n may iisang subscriber kaysa s Walong subscribers k nag mumukha kang ta ngah!! hahaha!! cguro nung elem at high school ka 1st honor k kc wla kang kalaban kundi sarili mo lng hahaha!! b0b0!! esep esep k muna bago mag comment unggoy hahahaha!!!

  50. @kapamilya // dun sa isang nag-comment na pinataob daw ng aldub ang abs-cbn. sigurado ka where’s your proof bakit tahimik kayo ngayon san pinulot ang ENTENG KABUTE niyo sa kangkungan ang layo ng agwat sa kinita ng THE SUPER PARENTAL GUARDIANS tsaka yung kinita ng aldub movie nyo 3 araw lang kinita na ng movie ni vice ganda.#gmeeww mga mayayabang.— hahaha!! b0b0!! nde movie ng AlDub ang Enteng10 unggoy!! cameo role or special participation lng cla tah ngah!! ni hindi nga cla sumama s mga press con at mall tours dahil nde nmn cla ang mga bida dun unggoy!! c vic at abangers ang binibenta ng movie b0b0!! wag kang mag alala magtatapat uli ang AlDub at c Yokaba next year hahahaha!! b0b0!!!

  51. @abs-cbn forever // aldub mong laos paano niyan mapapabagsak ang abs-cbn? ilusyunada—hahaha!! unggoy!! kahit sino ang itapat mong LV’s s AlDub laos n unggoy!! s sobrang bc ng AlDub halos pasko may mga commitments pa pero ang LV’s ng brand x ayun n nasa holiday season n unggoy hahahaha!! ta ngaH!!!

  52. @Anonymous //oi move on n sa Aldub mo..laos na un— hahaha!! b0b0!! ikaw ang magmove unggoy….ang AlDub puno pa s mga commitments compare s LV’s ng brand mo b0b0!!

  53. hahaha!! kaya ang neto ng brand x ang baba kc panay kasinungalingan ang binibigay ng kantaruray hahahahaha!!!

  54. Anonymous // December 6, 2016 at 6:27 am //

    wla na ang My Pabobo Love, K i k i pa more, ng aldog…

  55. Anonymous // December 6, 2016 at 1:47 am //

    Don’t mind any negative comments, let we enjoy The Super Parental Guardians. Ito Ang totoo. Mahirap mag sinungalin Ang mga viewers Na May pera.

  56. bkit naman ako maniniwala sa ratings ng AGB NIELSEN bukod sa kontrobersyal na eh, marami ng nagdemanda sa kanila tulad ng isang: indian tv network at pati abs-cbn, ni hindi nga sila nakapag-comply hanggang ngayon sige paniwalain niyo na lang mga tga mega manila tutal dun lang naman kayo magaling

  57. dun sa isang nag-comment na pinataob daw ng aldub ang abs-cbn. sigurado ka where’s your proof bakit tahimik kayo ngayon san pinulot ang ENTENG KABUTE niyo sa kangkungan ang layo ng agwat sa kinita ng THE SUPER PARENTAL GUARDIANS tsaka yung kinita ng aldub movie nyo 3 araw lang kinita na ng movie ni vice ganda.
    #gmeeww mga mayayabang.

  58. abs-cbn forever // December 5, 2016 at 10:45 pm //

    aldub mong laos paano niyan mapapabagsak ang abs-cbn? ilusyunada

  59. oi move on n sa Aldub mo..laos na un

  60. fake ratings lipas na kau ABIASCBN, tinaob na kau ng Aldub,

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