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ABS-CBN’s Values-Laden Programs Captivate Viewers in May

More Filipinos nationwide tune in to ABS-CBN for credible news and values-laden content.

Data from Kantar Media showed that eight out of the top ten most watched programs nationwide last month were produced by ABS-CBN, paving the way for the network to increase its average national audience share to 46% among urban and rural homes compared to rival GMA that remained at 34%.

Still taking the lead as the most watched program in the country is weekday’s top contender “FPJ’s Ang Probinsyano,” which scored an average national TV rating of 38.2%. Filipinos witnessed how Cardo (Coco Martin) ended the first chapter of his long journey to avenge the death of his twin brother Ador, when he finally killed Joaquin (Arjo Atayde) in a very intense brawl. As it opens its second chapter, “FPJ’s Ang Probinsyano” still promises its viewers action-packed scenes every night that promotes values and crime awareness to viewers.

Weekend’s top-rating talent reality show “The Voice Teens” (34.7%), meanwhile, landed on second spot as it continues to showcase the talents and fulfill the dreams of young Filipinos, followed by the inspiring stories of letter senders in “MMK” (31.8%) and the magical, values-laden stories for children in “Wansapanataym” (31.7%).

“TV Patrol” is the country’s most watched newscast as it recorded an average national TV rating of 30.3%, compared to its rival program “24 Oras” that only got 19.5%.

Primetime’s hit drama “My Dear Heart” also made it to the top ten and scored a national TV rating of 26.9%. Since it aired in January, the show has been inspiring and touching the hearts of viewers. In its upcoming finale, will Heart finally say goodbye and leave her family behind?

“Wildflower,” on the other hand, continues to enjoy increasing viewership as it hit a national TV rating of 22.5% just as when it was about to open its second season. Ivy (Maja Salvador) still remains committed to free Poblacion Ardiente from the cruel hands of the Ardiente family and let justice prevail over the whole town.

“Home Sweetie Home” (23.1%), topbilled by John Lloyd Cruz and Toni Gonzaga, is the only sitcom in the top ten list of most watched programs in the country. The show tells the story of Romeo and Julie and how they tackle problems of newly married couples and how they are addressing the needs of their growing household.

Half of the country’s households also tuned in to ABS-CBN’s primetime block (6PM-12MN), which garnered an average audience share of 50%, a solid 17-point lead over GMA’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also pulled away in the morning block (6AM-12NN) with an audience share of 37% versus GMA’s 32%, in the noontime block (12NN-3PM) with 43% versus GMA’s 38%, and in the afternoon block (3PM-6PM) with 47% versus GMA’s 35%

ABS-CBN also maintained its lead in other areas such as Total Balance Luzon where it recorded an average audience share of 47% compared to GMA’s 36%, in Total Luzon with 41% versus GMA’s 37%, in Total Visayas with 53% versus GMA’s 28%; and in Total Mindanao with53% versus GMA’s 29%.

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