Petsa de Peligro—those precarious few days before the next paycheck comes in—is often a source of humorous complaints and hilariously creative “hacks” for many Pinoy millennials. Just go on Twitter a couple of days before payday and you will be treated to a treasure trove of jokes stemming from a very real problem for working-age Filipino netizens who have to go tiis-tipid when it comes to lunch options.
This dilemma is often intensified by officemates inviting for a lunch-out somewhere masarap; more often than not, he who has an empty wallet has to stay behind and miss out on all the fun.
In Jollibee’s latest TV commercial, this all-too familiar situation is given a pleasantly surprising twist.
There truly is joy in unexpectedly finding money in tiis-tipid times, especially since for only P50.00* or less, one can count on enjoying deliciously satisfying meals with Jollibee’s sulit-sarap bestsellers.
“While the excuses and truly creative ways to get through petsa de peligro are funny and relatable, we at Jollibee always believe that good, satisfying food and great dining experiences shared with family and friends don’t have to be expensive and out of reach for hardworking young Pinoys,” said Cathleen Capati, Jollibee Marketing Director.
“With this TVC, we illustrated what many young Pinoys in the workplace experience in a lighthearted manner. The office party is a fun touch that perfectly captures that joyful feeling of finding great value at an affordable price,” added Capati.
JolliSavers are the fast-food giant’s budget-friendly offerings that range from P50.00 or below, featuring all-time delicious bestsellers such as the Yum Burger (P30.00*), Jolly Spaghetti (P50.00*); and the Burger Steak (P50.00*).
Iba talaga ang saya at sarap with JolliSavers,available for dine-in, take-out, drive-thru, or delivery! For more information on the Philippines’ number one fast-food brand, like Jollibee Philippines on Facebook, or follow @Jollibee on Twitter and Instagram.
* Prices may vary across different locations