For 30 years, Tapa King has been the go-to place for Filipino home-cooked spread served with no frills and no pretentions. As they celebrate their 30th anniversary, the established Filipino food chain launched their very first and newest endorser–TV show host and businessman Sebastian “Baste” Duterte, the perfect celebrity to represent the brand.
“We’re celebrating our 30th anniversary by introducing someone who completely embodies the way we serve food,” said Tapa King President and CEO Beatrice Magallanes. “Baste has authentic Filipino grit, the kind who eats without pretense. What you see is what you get with him, which is essentially how we are.”
In this modern age where everything is filtered and curated, Tapa King remains a simple haven and stands out by being one of the few remaining places where people can just be themselves and eat as if they were home.
This is what Baste love about Tapa King. “Pagdating sa pagkain, I’m the type who enjoys what I want, kahit saan pa man ‘yan. Wala nang arte-arte. The best for me ‘pag relax lang, when it makes me feel at home. ‘Yun yung gusto ko sa Tapa King – ‘yung parang may lutong-bahay kang mauuwian,” he said. When asked about his favorite he said that he likes Tapa Flakes, with its best-tasting original Tapa recipe, served with garlic rice, sunny side up egg and atchara.
Tapa King’s original Tapa recipe has been around for years. What began in 1987 as a humble intent to provide classic home-style Pinoy favorites along Gallardo Street in Makati, Tapa King has now grown into a well known provider of pure meal goodness with over 100 branches in Luzon, Vizayas, and Mindanao. To date, they have four branches outside the Philippines, three in Dubai and one in Singapore.
Tapa King prides itself in serving meals from a menu of delectable Pinoy favorites. Whether you’re up for classic Tapa, Tocino, Longganisa, Danggit or Beef Steak, Tapa King can bring you what you crave for and more. They even serve comfort Pinoy food staples like Beef Kare-Kare and Bulalo.
“Authentic and purely uninhibited, Tapa King offers home-cooked indulgence at its finest – the kind that anyone with a healthy appetite will want to come home to,” Beatrice adds.