We’ve seen James Reid and Nadine Lustre wearing various clothing brands before but now they are settling together for one apparel–folded&hung–their newest endorsement.
— folded&hung (@foldedandhungph) October 27, 2017
Newly-appointed F&H Creative Director Eldzs Mejia explains why they chose Jadine as their newest endorser:
folded&hung has always been a brand that likes to push the boundaries of the local retail scene. It’s edgy and forward-thinking, while still being representative of the personalities and interests of each generation. The brand mirrors the zeitgeist, and I’d like to think that James and Nadine embody the modern youth. They’re both very self-aware, have strong personal styles, and really understand how to present themselves at a time where people’s main source of inspiration is Instagram. That’s also who I think the ideal folded&hung customer is—they know what they want and are unapologetic about it.
It’s interesting to note that James’ siblings Lauren and Jack were the first to sign up as f&h celebrity endorsers. Who knows, maybe we will see the Reids and Nadine in one campaign altogether.
Images courtesy of folded&hung