Without any teaser or announcement whatsoever, Bit Hit Entertainment releases the BTS concept video called “Euphoria” and ARMYs all around the world calls it a “pleasant surprise.”
Released at around 9:00pm on April 5, the 9-minute clip begins with some intense scenes from Jungkook, Taehyung, RM, Suga, Jimin, J-Hope and Jin. Then half-way through, the track “Euphoria” featuring the voice of Moon Jeong Jae (we thought it was Jungkook!) plays as the mood of the video shifts to upbeat.
Directed by Choi Yong Seok, “Euphoria” garnered half-a-million views in less than 30 minutes.