More Filipinos nationwide turned to ABS-CBN for news and values-laden stories as it recorded an average audience share of 44%, or an eleven-point lead over GMA’s 33%, according to data from Kantar Media.
The Kapamilya network ruled in both rural and urban homes, particularly in Metro Manila with an average audience share of 42%, compared to GMA’s 28%. ABS-CBN likewise led in Total Luzon with 39% versus GMA’s 37%; in Total Visayas with 51%, compared to GMA’s 26%; and in Total Mindanao with 53%, while GMA only got 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
“FPJ’s Ang Probinsyano” (42.8%) kept its reign as the most watched program in July, followed by weekend program “Your Face Sounds Familiar Kids” (32.8%).
Also part of the top ten are “TV Patrol” (30.7%), “Bagani” (29.3%), “MMK” (28.6%), “Wansapanataym” (25.2%), “Home Sweetie Home” (23.5%), at “Rated K” (20.4%).
Meanwhile, ABS-CBN also triumphed across all time blocks, particularly the primetime block as it garnered an average audience share of 47%, or 14-point lead against GMA’s 33%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also led the morning block (6 AM to 12 NN) with an average audience share of 39% versus GMA’s 30%; the noontime block (12 NN to 3 PM) with 43%, compared to GMA’s 33%; and the afternoon block (3 PM to 6 PM) with 42%, beating GMA’s 36%.