ABS-CBN remained as the top ranking network in the country last November as it delivered news and values-laden stories to more Filipinos nationwide and hit an average audience share of 45%, or 15-points higher than GMA’s 30%, according to data from Kantar Media.
The Kapamilya network won in both urban and rural homes, particularly in Mega Manila where it scored an average audience share of 37% versus GMA’s 29%, and in Metro Manila where it garnered 43%, or a 20-point lead against GMA’s 23%. ABS-CBN also led in Total Luzon with 40%, compared to GMA’s 32%; in Total Visayas with 53%, beating GMA’s 24%; and in Total Mindanao with 53%, while GMA only got 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
“FPJ’s Ang Probinsyano” (40.3%) remained unshaken on the top spot last month, followed by ABS-CBN’s flagship newscast “TV Patrol” (30.6%).
Also part of the top ten shows in the country are “Ngayon at Kailanman” (29.1%), “Halik” (26.2%), “The Kids’ Choice” (25.9%), “Wansapanataym” (25.1%), “Home Sweetie Home” (22.2.), “Maalaala Mo Kaya” (22%), and “Meteor Garden” (21.9%).
ABS-CBN also won across all time blocks, particularly in primetime where it registered an average audience share of 49%, or 19-points higher than GMA’s 30%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also ruled the morning block (6AM-12NN) with an average audience share of 37% versus GMA’s 26%, the noontime block (12NN-3PM) with 43%, compared to GMA’s 31%, and the afternoon block with 45%, beating GMA’s 32%.