ABS-CBN won the hearts of viewers nationwide in April as it offered values-laden and relevant news stories, hitting an average audience share of 46%, or a 16-point wide lead against GMA’s 30%, according to data from Kantar Media.
“FPJ’s Ang Probinsyano” (38.5%) is still on the top spot of most-watched programs nationwide, followed by the reality competition series “World of Dance Philippines” (32.6%) that ended its run on Philippine TV strongly.
The Angel Locsin-led primetime series “The General’s Daughter” (31.3%) snagged the third spot with its action-packed episodes every night, while “Search for the Idol Philippines” (29.5%) made a huge splash with its debut, soaring instantly at number four.
“TV Patrol” (28.3%) remained as the choice newscast of Filipinos, rounding out the top five. Meanwhile, “Kadenang Ginto” (25.3%) shot to number six, continuing to be the most-watched afternoon show nationwide that also consistently trends online. The other programs that make up the list are “Halik” (25%), which also recently held its finale, “Maalaala Mo Kaya” (24.5%), and Dreamscape’s newest weekend program, “Hiwaga ng Kambat” (23.5%).
With the consistent strong performance of “Kadenang Ginto” every afternoon, ABS-CBN’s afternoon block (3PM-6PM) average audience share shot up to 51%, or 22 points higher than GMA’s 29%. This is the first time this year that ABS-CBN’s afternoon average audience share breached 50%.
Likewise, ABS-CBN won again in the primetime block (6PM-12 MN), where it garnered an average audience share of 48%, beating GMA’s 31% as most of its primetime shows dominated the most watched programs list. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The network also still remained supreme in the morning block (6AM-12NN), where it got 35%, versus GMA’s 29% and in the noontime block (12NN-3PM) where the network recorded 47%, compared to GMA’s 29%.
ABS-CBN also continued to conquer viewership in Metro Manila and Mega Manila. The Kapamilya network recorded an average audience share of 44%, or 22 points higher than GMA’s 22% in Metro Manila, while in the Mega Manila area, the Kapamilya network earned 38%, compared to GMA’s 29%.
Moreover, ABS-CBN remained unbeatable in Total Luzon where it registered 41%, beating GMA’s 33%; in Total Visayas where it earned the widest lead with 55% or 32 points higher, versus GMA’s 23%; and in Total Mindanao where it clinched 54%, beating GMA’s 27%.
Global audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.