ABS-CBN is still the most watched TV network nationwide that delivered top news stories and compelling, values-laden programs last May, registering an average audience share of 44% versus GMA’s 31%, according to data from Kantar Media.
The Kapamilya network’s leadership in ratings is evident in its programs that have consistently topped the list of most watched shows nationwide, with “FPJ’s Ang Probinsyano” (37%) keeping its claim as the number one program that Filipinos watch. Angel Locsin’s action-packed “The General’s Daughter” (31.2%) followed closely on the second spot.
“Search for the Idol Philippines” (28.8%) kept its throne as the top-of-mind weekend show nationwide, followed by ABS-CBN’s flagship newscast “TV Patrol” that brought relevant news last month for its Halalan 2019 coverage.
Completing the top 10 are “Maalaala Mo Kaya” (25.6%), “Kadenang Ginto” (25.3%), “Hiwaga ng Kambat” (23.1%), and “Home Sweetie Home: Extra Sweet” (22.7%).
Meanwhile, ABS-CBN also conquered all time blocks in May, particularly in primetime where it recorded an average audience share of 47%, compared to GMA’s 33%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network also successfully ruled the morning block (6 AM to 12 NN) with an average audience share of 34%, versus GMA’s 30%; the noontime block (12 NN to 3 PM) with 43%, beating GMA’s 31%; and the afternoon block (3 PM to 6PM) with a whopping 50% or 20 points higher than GMA’s 30%.
Likewise, ABS-CBN also reigned supreme in urban and rural areas, as it earned 42% versus GMA’s 24% in Metro Manila; 36% versus GMA’s 31% in Mega Manila; 39% over GMA’s 34% in Total Luzon; 53% versus GMA’s 25% in Total Visayas; and 51% versus GMA’s 28% in Total Mindanao.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.