Filipinos households are still turning to ABS-CBN for insightful news and heartfelt TV programs as the network continued to hold on to its average audience share of 45% in August, or 14 points higher than GMA’s 31%, according to data from Kantar Media.
“FPJ’s Ang Probinsyano” (35.8%) continued to maintain its winning streak for almost four years now as the most watched show nationwide. Similarly, the return of “The Voice Kids” (35.5%) on TV made it claim the title as the top pick of Filipinos among weekend shows.
“The General’s Daughter’s” (30.9%) high-octane episodes kept viewers entertained in August, while weekend shows “Hiwaga ng Kambat” (30.6%) and “Maalaala Mo Kaya” (30.2%) proved that how much Filipinos love values-laden programs.
Rounding out the top ten list of most watched shows nationwide are “TV Patrol” (28.1%), “Home Sweetie Home: Extra Sweet” (24.2%), “Kadenang Ginto” (22.7%), and “The Killer Bride” (22.5%), which broke into the top 10 in less than a month since it premiered.
Meanwhile, ABS-CBN also won all time blocks in August, asserting its dominance in primetime (6:00 PM-12:00 MN) where it recorded 48% share, versus GMA’s 31%; in the afternoon block (3:00 PM-6:00 PM) with 47%, compared to GMA’s 33%; in the noontime block (12:00 NN-3:00 PM) with 46%, versus GMA’s 32%, and in the morning block (6:00 AM-12:00 NN) with 39%, in contrast to GMA’s 29%.
Likewise, the Kapamilya network also emerged triumphant again Metro Manila as it registered 41% share, or 16 points higher than GMA’s 25%. In Mega Manila, ABS-CBN registered 36%, while GMA got 31%.
In Total Luzon, ABS-CBN earned 41%, versus GMA’s 34%. It also won in Total Visayas with 55%, beating GMA’s 24%, as well as in Total Mindanao with 52%, trailing GMA’s 28%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.