Since it was launched on November 4, ABS-CBN’s Christmas Station ID entitled “Bro, Ikaw ang Star ng Pasko” has sparked a craze in the streets and on the Internet, lighting up the country’s Christmas season with a message of hope and unity.
Kids sing along and mimic the actions in the song, others convert it to ringtones, while many view and repost the station ID in video-sharing sites like Youtube and other social networking sites.
The SID has also boosted the sales of “Parol ni Bro,” the large Christmas lanterns being sold by the network in selected SM malls to raise funds for Sagip Kapamilya. Likewise, people have also flocked to ABS-CBN to purchase the star-shaped handheld miniature parols seen in the video.
ABS-CBN vice president for creative communications Robert Labayen, who has worked on top of all ABS-CBN SIDs since 2004, said the public’s response was record-breaking. “In less than a day, the video had been posted all over the Internet and viewed by thousands. There was an outpouring of positive comments. Real people telling us how they were uplifted by the song and how it reminded them of Christmas in the Philippines,” he said.
To date, the SID has gotten over 200,000 hits in ABS-CBN’s official Youtube account alone, a feat unrivaled by any other effort.
Labayen, who wrote the lyrics to the song, admitted it was one of the hardest he has made in his storied career, both as an advertising maven and now as a television executive. The multi-awarded creative head said it took him two days to finish the song. “I wrote the song right after Typhoon Ondoy happened and the challenge was to weave in the spirit of Christmas in a message song. This is not the most poetic song I’ve written but it happens to come in the right time. People can easily relate to the song,” he shared.
With lyrics like “Dumaan man sa malalakas na alon, lahat tayo ay makakaahon,” the song easily invokes memories of the recent calamity, and inspires the listeners to remain positive in spite of it.
However simple, every image in the SID also evoked the message of faith and hope – from the kid finding a star amid the muddy traces of typhoon, to the Christmas tree made of relief goods, and the community cleaning a church after the storm.
Even the chorus parts featuring ABS-CBN stars, anchors, reporters, and executives singing with ordinary people stood for something. Labayen said this symbolized how the whole ABS-CBN family has worked alongside nurses, doctors, the military, priests, and other volunteers in relief and rescue operations in order to help people rebuild their lives after the typhoons.
Kapamilya stars, who also had their share of volunteer work, took time from their busy schedules again to appear in the SID. “After the shoot, they thanked us for making them a part of this. They hope that in their little way they can help uplift the feelings of people. They are real people too and I felt their sincerity,” Labayen said.
With the positive response of the people to the SID, Labayen said he and his team feel great pride and a sense of accomplishment. These images matched with a meaningful and positive song have captivated Filipinos who are looking for a light to hold onto in these dark times of calamities and economic turmoil.
“Station IDs have always been a big thing for ABS-CBN and our viewers. It’s like a tradition every Christmas and summer that people look forward to. It’s not just a parade of stars, but a way for ABS-CBN to communicate values to the public, and for this year we want them to believe in the resilience of Filipinos and to keep the faith in Bro,” he said.
Last Thursday (Nov 19), the “Bro, Ikaw ang Star ng Pasko” craze was felt again when the country’s top advertisers and creative minds gathered for ABS-CBN: One Way Up! Kayang-Kaya Kapamilya, the ABS-CBN trade event during the 21st Philippine Advertising Congress in Subic.
The network’s brightest actors and actresses, most talented performers, and hottest love teams led by Judy Ann Santos, Piolo Pascual, John Lloyd Cruz, Bea Alonzo, Anne Curtis, Jericho Rosales, Kristine Hermosa, Kim Chiu, Gerald Anderson, Jake Cuenca, Cristine Reyes, and Ms. Kris Aquino with her son Baby James, entertained a crowd of 3,000 delegates and also teased them with the Kapamilya network’s much-anticipated 2010 program offerings like “Habang May Buhay,” “Kokey@ako,” “Rubi,” and “Pilipinas, Got Talent.”
Also bringing the house down was the surprise performance of the station’s top management led by ABS-CBN chairman Eugenio Lopez III, ABS-CBN president Charo Santos-Concio, and Channel 2 head Cory Vidanes, who all gamely danced to the hit Korean song “Nobody” with ABS-CBN Sales heads. They also thanked advertisers for their support as ABS-CBN continues its leadership in ratings, viewership, and programming.
Finally, to cap a magical night, the Kapamilya stars and officials sang the ABS-CBN Station ID with all the guests. They were each given a miniature parol, which they would wave in unison while singing the song. It was indeed a star-studded event, a night of fun and hope which made everybody excited about Christmas once again.
]]>Making the night fun, light and memorable, the Cinema One Originals Awards Night was hosted by grand slam winning actor and Drama Prince Piolo Pascual and the new box-office star Eugene Domingo:
Rosanna Roces won Best Actress for her horror movie Wanted: Border:
Rio Locsin won the very first acting trophy in her career – Best Supporting Actress for the movie Si Maymay Si Baning at ang Asong si Lobo:
Mikel Campos surprised everyone when he won Best Actor in Maximus and Minimus:
The early birds on the red carpet were the on-screen pair Baron Geisler and Cai Cortez from the sex comedy Maximus and Minimus:
Enchong Dee and Robi Domingo performed together with the rest of the Giggerboys:
KC Concepcion and her leading man Piolo Pascual presented an award:
Click here to view all the pictures from the 2009 Cinema One Originals Awards Night in our gallery.
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NOVEMBER 15, SUNDAY
12:30 PM – Confessional
Fillers: Astig and Rolyo
2:30 PM – Nagalit ang Buwan sa Haba ng Gabi by Danny Zialcita
5:00 PM – Serbis by Brillante Mendoza
Fillers: Andong and Bonsai
7:30 PM – Lola by Brillante Mendoza
Filler: Rolyo
9:55 PM – Maximus & Minimus (Official Entry)
NOVEMBER 16, MONDAY
12:30 PM – Tambolista
2:30 PM – Palabra de Honor
Filler: Anino
5:00 PM – Tirador by Brillante Mendoza
Fillers: Ang Ibang Mga Pamilya and Lakad ni Sammy
7:15 PM – Wanted: Border (Official Entry)
Filler: Bulong
9:10 PM – Paano Ko Sasabihin? (Official Entry)
NOVEMBER 17, TUESDAY
12:15 PM – Altar
2:00 PM – Bakit Manipis ang Ulap?
Filler: A Study for the Skies
4:30 PM – Masahista by Brillante Mendoza
5:50 PM – Himpapawid (Manila Skies) by Raymond Red
Filler: Anino
8:00 PM – Bala Bala (Official Entry)
9:50 PM – Si Baning, Si Maymay, at ang Asong si Bobo (Official Entry)
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Two shrill-jerking horror films were shown: the Cinema One Original Yanggaw starring Urian Best Actor Ronnie Lazaro, multi-awarded Techie Agbayani and Joel Torre plus another spook-filled film Shake, Rattle and Roll 2K5 final segment Lihim ng San Joaquin starring Tanya Garcia, Mark Anthony Fernandez, Elizabeth Oropesa, Noni Buencamino, Ronnie Lazaro and Pen Medina.
Kapamilya stars and celebrities who braved the night were Megan Young, Joem Bascon, Victor Basa, Dimples Romana, PFF’s Ram Sagad, Mark Abaya, Isabel Roces, Brent Javier and featured film Yanggaw’s cast and crew including director Richard Somes and actors Ronnie Lazaro and Aleera Montalla.
Aside from these two spine tingling films, three of the hottest Pinoy bands – MYMP, Duster and Sandwich – rendered hair tickling performances while guests were able to play cool games with the celebrities. Comedians Tuesday Vargas and John Lapus brought the house down with their hosting.
An added bonus was also free fortune telling and tarot card reading for those who bought issues of select ABS-CBN Publishing magazines.
For more updates and information on other upcoming events, tune in to Cinema One available on SkyCable Gold, SkyCable Silver and other quality cable operators nationwide.
Two highly acclaimed horror films will be shown namely the Cinema One Original Yanggaw starring Urian Best Actor Ronnie Lazaro, multi-awarded Techie Agbayani and Joel Torre plus another spook-filled film Shake, Rattle and Roll 2K5 final segment Lihim ng San Joaquin starring Tanya Garcia, Mark Anthony Fernandez, Elizabeth Oropesa, Noni Buencamino, Ronnie Lazaro and Pen Medina.
Yanggaw is a horror film written and directed by Richard Somes. It is a story of an ordinary family who lives in a tiny village where superstitions and dark beliefs are still alive in the hearts and minds of the people. Junior’s (Lazaro) daughter Amor (Aleera Montalla) comes home with a strange illness that the local doctors cannot diagnose. To Junior, his wife Inday (Agbayani) and his family’s horror, they find out that her sickness and the bloody incidents happening in their village are inextricably linked to each other, which is under the investigation of their friend, Dulpo (Torre).
Lihim ng San Joaquin is a horror film where a couple, portrayed by Mark Anthony Fernandez and Tanya Garcia, transferred to a hidden barrio. Eventually, the couple discovers about the frightening secret that their barrio has that puts their whole family in frightening jeopardy.
Aside from these two spine tingling films which will definitely send goose bumps to viewers, three of the hottest Pinoy bands – MYMP, Duster and Sandwich – will render their hair tickling performances. Eerily funny comedians Tuesday Vargas and John Lapus will serve as hosts for the night.
Plus, there will also be free fortune telling who will buy a copy of the November issues of select ABS-CBN Publishing magazines.
Be sure to head on to Eastwood Central Plaza on October 29 for Cinema One’s Sine Sindak for a night of full terror! Gates open at 6pm. Cinema One is available on SkyCable Gold, SkyCable Silver and other quality cable operators nationwide.
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The wedding, dubbed as the union of media and politics, was witnessed by 3,000 people.
Mar’s 16-year old son Paolo Zaldarriaga served as his best man, while Dang Cecilio-Palance was the matron of honor for Korina. Baby James, Kris Aquino’s son, served as ring bearer, while Matthew Garcia, Dyan Castillejo’s son, served as Bible bearer.
The principal sponsors included Senator Benigno “Noynoy” Aquino III (replacing her late mother, former President Corazon Aquino), Supreme Court Chief Justice Reynato Puno, former Senate President Jovito Salonga, ABS-CBN chairman Eugenio Lopez III, Roxas’ uncle Jorge Araneta, broadcast journalist Cheche Lazaro, Philippine National Red Cross governor Rosa Rosal, Korina’s late mother’s bestfriend Helen CostalesRuby Roxas and Maria Fores.
Among those invited were former President Joseph Estrada, fashion designer Pitoy Moreno, bowling champion Paeng Nepomuceno, top composer Vehnee Saturno, Bayan Muna Rep. Satur Ocampo, Interior and Local Government Secretary Ronaldo Puno, former Senator Letty Ramos Shahani, former socioeconomic planning secretary Ralph Recto, Regal Films matriarch Mother Lily Monteverde, US Ambassador Kristie Anne Kenney, Sen. Juan Miguel Zubiri, broadcasters Bernadette Sembrano, Ted Failon, Julius and Christine Babao, former Senate President Franklin Drilon, Lopez family patriarch Oscar Lopez, and Ayala Corp.’s Fernando Zobel.
The wedding was supposed to be held at the Araneta Coliseum but the power couple decided to make it simple and donate part of the P3-million budget to typhoon Ondoy’s victims.
Image courtesy of Showbiz News Ngayon.
]]>You can catch them wearing the channel’s most vibrant colors in its newest logo in the mini-plugs aired in between the programs. This is in celebration of their 1st decade on Philippine television and will be highlighted through a week-long photo exhibit which will be held at the Archaeology Wing, Powerplant Mall, 2nd Floor from October 23 through the 31st.
The channel prides itself in its top 10 picks of outstanding women : Singer-Actress Lea Salonga who’s a world-class persona and lived large on the world stage; Host-Actress Donita Rose who has found out that the center and happiness is simply being a mother and having a quiet life whilst active in other things like her advocacy; model and former model lifestyle Network host Isabel Roces who’s an outspoken advocate of animal rights and a strong supporter of PETA (People for the Ethical Treatment of Animals); Fashion Designer Hindy Weber-Tantoco who’s a fashion designer, mother and supporter of causes all rolled into one; Stage Actress Menchu Lauchengo-Yulo who’s a supporter of the Culture and the Arts.
Completing the list is cancer survivor and advocate Kara Alikpala who bravely faced the challenge of defying cancer; Chef and Entrepreneur Margarita Fores who best represented the channel’s food EQUITY; Former President and CEO of Mc Cann Phils and Chairman of CCP Emily Abrera who has accomplished many things and believed that a woman can; Managing Director of ABS-CBN Foundation Gina Lopez who’s continuously extending her hand in her charitable works especially with her concern on the country and children’s future; Ballet dancer Lisa Macuja who’s a world class performer and very dedicated to the Arts and her craft .
Lifestyle network’s loyal viewers who are as important and has been regularly following the channel’s daily offerings, various events and promos are just as valuable. As such, they are making known to everyone 10 inspiring stories of people who inspire our viewers. There is a call to send in their narration on these people they look up to and the top 10 will be aired as well as be featured in the said photo exhibit.
For more surprises and treats, continue to tune in to the Lifestyle Network the channel where life and style blend and visit www.thelifeyoulive.tv for more details.
(Standing, l-r: Gina Lopez, Kara Alikpala, Margarita Fores, Donita Rose, Hindy Weber-Tantoco, Emily Abrera)
(Seated, l-r: Lisa Macuja, Menchu Yulo, Lea Salonga, Isabel Roces)
]]>It is bound to be another weekend to remember as no less than Rhian Ramos, TJ Trinidad, Mark Herras, and Katrina Halili head the line-up of Kapuso Stars who will be in Bacolod City for the mardi gras celebration.
Rhian and TJ are presently seen in the Pinoy adaptation of Stairway to Heaven wherein they portray the roles of Jodi and Tristan, respectively. Mark, meanwhile, is one of the main characters in the dramatic series’ Ikaw Sana. Katrina, on the other hand, reprises the villain role of Fedra in Rosalinda.
On Saturday, October 17, first stop for Rhian and TJ will be Brgy. Sum-ag Gym in Bacolod City at 11a.m. Rhian and TJ will help distribute GMA school bags and supplies to 100 student-beneficiaries of the Kapuso Outreach Program. This program is part of the Kapuso Volunteerism Project of the Network in the regions where Kapuso Stars have been actively taking part of.
The TV screen idols will then head for the Kapuso Fiesta Mall Show at SM City Bacolod. There will be on-ground games and activities, with sponsors’ booths opening at 1p.m. to kick-off the Kapuso activities. The mall show will begin at 5p.m.
On Monday, GMA Network will participate in the Charter Day Grand Parade which will traverse the main streets of Bacolod City, starting at 7AM.
Another Kapuso Telebabad experience awaits Bacolod City this weekend at the 2009 Masskara Festival.
]]>Also called the City of Smiles, Bacolod City boasts of the colorful ‘Masskara’ which was taken from the words ‘mass’ meaning ‘many or a multitude of people’ and the Spanish word ‘cara’ meaning ‘face.’ One of the most known features of the festival is that the participants wear masks which are all smiling, thus Masskara means ‘a multitude of smiling face.’
With back-to-back ABS-CBN events – the Kapamilya Karavan and the ‘Pista ng mga Bata’ medical mission, jobs fair, barrangayan – no doubt that Ilonggos will be smiling non-stop for two consecutive days!
Don’t miss out as Kapamilya stars Sam Concepcion, Dino Imperial, Nikki Valdez, Elias Paniki aka Jake Cuenca and Kambal sa Uma’s Matt Evans and Melissa Ricks give their biggest and widest smiles to the land of Bacolod with their “uber” special performances on Oct. 16, 3pm at the Gaisano Mall. The next day, Oct. 17, 2pm at the Gaisano Orchard Area, the country’s miracle boy Santino makes a visit and gives a treat to other children through the Pista ng mga Bata medical mission, which aims to give help and support to those who were affected by the past typhoons.
What more can you ask for? A full house of Kapamilya stars in Bacolod City plus a colorful Masskara festival equals thousands of smiling faces so don’t miss ABS-CBN Regional Network Group’s Kapamilya Karavan on October 16 and 17 at Gaisana Mall, Bacolod City.
The winner of the pageant will represent the Philippines in Mr. Gay World 2010 in Oslo, Norway.
For ticket inquiries, contact tel. no. 635-6921 or mobile no. 0917-9534513.
Check out the contestants in Ian Felix Alquiros’ multiply site.
This year’s theme was “Cosmo Cell Block 69″ where the centerfold hunks together with the 69 bachelors dressed up like half-naked inmates who have just broken free from their cells.
Aljur Abrenica
Daniel Kenji Matsunaga
Ejay Falcon
Gerald Anderson
Phil Younghusband
Special thanks to our media partner Vince Lopez Photography for these photos.
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WIN VIP Passes to TV5’s 1st Anniversary Celebration at Glorietta 3, Covered Tent, Ayala Center, Makati City on August 28, 2009, Friday, from 7:00 p.m. to 12:00 midnight.
Join the GIMME 5 PHOTO CONTEST:
Get those creative juices flowing. Show us those clever ideas we know all of you have.
Send in your most creative picture of NUMBER 5. Email it to happyone@tv5.com.ph for a chance to WIN VIP passes for you and 4 of your friends to the TV5 1st Birthday Party!
Winners will be notified via e-mail by TV5. Deadline of submission of entries is on August 27, 2009.
Start sending your entries for a chance to walk the TV5 Red carpet with your favourite stars!
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