Another way of finding out who are the Top Celebrity Endorsers of the country is by counting how many companies entrusted their products to the celebrity as their image model. In case of a tie, we give weight to the number of tri-media exposures.

NO. 1: MARIAN RIVERA
(16 Tri-Media, 10 Print and Billboard)

1. Sunsilk Shampoo
2. Maxipeel Concealing Cream
3. Maxipeel Expoliant Cream
4. Maxipeel Soap
5. Maxipeel Body Lotion
6. PLDT Reloadable Card
7. PLDT Landline Plus
8. Del Monte Fit and Right
9. Nesvita Cereal Drink
10. San Mig Light Beer
11. Gran Matador Brandy
12. Natasha Beauty Cosmetics
13. Natasha Fragrances
14. Island Pacific Supermarket (USA)
15. Hapee Toothpaste
16. Particles shirts
17. Karimadon Ladies Wear
18. Jag Jeans
19. Hawaiian Sun Shades
20. Blue Water Day Spa
21. Facial Care Laserlight Hair Removal
22. Phoenix Gasoline
23. Ginebra San Miguel
24. Fresh Look Contact Lens
25. Louis Vuitton
26. Hawaiian Sun Time Pieces

NO. 2: JUDY ANN SANTOS
(16 tri-media, 8 billboard and print)

1. Maggi Magic Sarap
2. Tuseran Forte
3. Fitrum
4. Datu Puti Vinegar
5. Selecta Ice Cream
6. Lactacyd Feminine Wash
7. Pride Washing Machine Detergent
8. Splash Extract Papaya
9. Tal ‘n Text Mobile Network
10. Angel Condensada
11. M. Lhuiller Pawnshop
12. 555 Sardines
13. Modess Sanitary Napkins
14. Pantene Shampoo
15. PLDT MyDSL
16. Meralco
17. Forever Flawless
18. Bacolod Chicken Inasal
19. For Me Apparel
20. BDO Credit Card
21. Bodega ng Bayan
22. Pacific Blue Shades
23. Familia Housewear
24. Marcella’s Accessories

NO. 3: KRIS AQUINO
(13 Tri-Media, 8 print and billboard)

1. Maggi Sinigang Mix
2. Casino Femme Rubbing Alcohol
3. Pantene Shampoo
4. Goldilocks
5. Heartvit Food Supplement
6. Pampers Diapers
7. San Miguel Beer
8. Smart Communications
9. Oishi Prawn Crackers
10. Purefoods Chunkee Corned Beef
11. Magnolia Chicken
12. Gynepro Feminine Wash
13. White Cat Detergent
14. Xando Block and Burn
15. Magnolia Nutri-Oil
16. San San Cosmetics
17. Kashieca
18. Philip Stein Watches
19. Facial Care Center
20. San Miguel Supremo Vinegar
21. Eurotiles

NO. 4: PIOLO PASCUAL
(10 tri-media, 6 print and billboard)

1. Centrum Multivitamins
2. BDO Bank
3. San Mig Coffee
4. Bench
5. Max’s Restaurant
6. Smart Communications
7. Selecta Ice Cream
8. Clear Anti-Dandruff Shampoo
9. Pond’s Pinkish White Cream
10. Speed Detergent
11. KText Interactive
12. Blue Water Day Spa
13. Timex Watch
14. Belo Medical Group
15. Sky Travel
16. Smart Buddy

NO. 5: ANGEL LOCSIN
(8 tri-media, 7 print and billboard)

1. Head and Shoulders Shampoo
2. Smart Buddy
3. Smart Communications
4. Myra E Lotion
5. McDonalds
6. Avon
7. MET Gluthathione
8. San Mig Fruit Drinks
9. Folded and Hung
10. Timex Watch
11. Active Angel
12. Rexona
13. San Mig Coffee
14. Centrum Multivitamins
15. Eskinol

NO. 6: EDU MANZANO
(7 tri-media, 4 print and billboard)

1. Advil
2. Liveraide
3. Datu Puti Soy Sauce
4. LBC Bank
5. Coffee Mate
6. Lucky Me Pancit Canton
7. Smart Communications
8. V-GO Energy Drink
9. Boardwalk Apparel
10. Konka Cellphone
11. Konka Television

NO. 7: SARAH GERONIMO
(9 tri-media, 2 print and billboard)

1. Jolibee
2. Charmee Feminine Protection
3. Hapee Toothpaste
4. AMA School
5. Cebuana Lhuiller Pawnshop
6. Lady’s Choice Mayonaise
7. Xtreme Magic Sing
8. Belo Beauty Soap
9. Startec (USA and Canada)
10. HerBench
11. Magnolia Health Tea

NO. 8: RICHARD GUTIERREZ
(8 tri-media, 1 print and billboard)

1. HBC
2. Head and Shoulders Shampoo
3. Emperador Brandy
4. Globe Telecom
5. Del Monte Fit and Right
6. Unique Toothpaste
7. MET Gluthathione
8. Bench
9. Forever Flawless

NO. 9: DINGDONG DANTES
(6 tri-media, 3 print and billboard)

1. Medicol
2. Gran Matador Brandy
3. San Mig Light Beer
4. Touch Mobile
5. Pond’s Pinkish White Cream
6. My Phone
7. Bench
8. Belo Medical Group
9. Mario d’ Boro Shoes

NO. 9: LUCY TORRES-GOMEZ
(6 tri-media, 3 print and billboard)

1. Appebon Kid
2. Del Monte Pineapple Juice
3. Ascof Lagundi Cough Syrup
4. Betadine Feminine Wash
5. Belo Essentials
6. Bench
7. Kashieca
8. Canon Cameras and Printers
9. Mistine White Deodorant

NO. 10: MANNY PACQUIAO
(8 tri-media)

1. Talk n’ Text
2. McDonalds
3. San Miguel Beer
4. Alaxan
5. Nike
6. Circulan 4-1
7. Magnolia
8. Xtreme Magic Sing

Close Shots: KC Concepcion, Toni Gonzaga and Maricel Soriano.

Note: If I missed something, kindly post it in the comments section below so we can update this list.

Top 10 Celebrity Endorsers of 2008 originally appeared on Starmometer on January 5, 2009.

According to YES! Editor-in-Chief Jo-Ann Maglipon, this list is not written in stone. It’s an independent ranking using multiple sources, pursued fairly, and computed with disinterest since this is a topic wrapped with strict confidentiality.

Please take note that the ranking wasn’t based on the number of endorsements but on the total (approximate) amount paid to the celebrity for billboard, television, and print advertisements.

The TOP 20 Celebrity Endorsers of 2008

1. Kris Aquino – 22 tri-media endorsements
2. Sharon Cuneta – 5 tri-media endorsements
3. Marian Rivera – 25 tri-media endorsements (tied with)
KC Concepcion – 9 tri-media endorsements
4. Aga Muhlach – 6 tri-media endorsements
5. Piolo Pascual – 15 tri-media endorsements
6. Judy Ann Santos – 24 tri-media endorsements
7. Vilma Santos – 4 tri-media endorsements
8. Robin Padilla – 5 tri-media endorsements
9. Richard Gutierrez – 9 tri-media endorsements (tied with)
Maricel Soriano – 7 tri-media endorsements
10. Dingdong Dantes – 9 tri-media endorsements
11. Dawn Zulueta – 7 tri-media endorsements
12. Lucy Torres-Gomez – 10 tri-media endorsements (tied with)
Angel Locsin – 11 tri-media endorsements
13. Manny Pacquiao – 9 tri-media endorsements
14. Sarah Geronimo – 10 tri-media endorsements
15. Lea Salonga – 4 tri-media endorsements
16. Edu Manzano – 10 tri-media endorsements
17. John Lloyd Cruz – 8 tri-media endorsements
18. Toni Gonzaga – 8 tri-media endorsements
19. Anne Curtis – 5 tri-media endorsements
20. Ruffa Gutierrez – 7 tri-media endorsements

Top 20 Celebrity Endorsers According to YES! originally appeared on Starmometer on September 26, 2008.