It’s neither the flickering lights nor the colorful parols, but it’s our beloved ‘Bro’ who will make this Christmas season shine and sparkle the brightest.

With the theme “Bro, Ikaw ang Star ng Pasko,” ABS-CBN will soon kick off its Christmas campaign this coming November 4 with simultaneous Parol lighting ceremonies to be held in ABS-CBN’s compound in Quezon City, key areas in the Regional Network Group stations, and select ABS-CBN Global offices worldwide.

Kapamilyas across the world will gather in this special event to light parols which will serve as symbols of hope and sharing, especially these past months when the country faced various challenges and calamities.

The light of Christ, symbolized by the Parol, will give warmth that heals all wounds and provide light that brings back hope. The light is passed on to us and, in turn, we kindle the heart of one another. So, we become one in picking up the pieces, rebuilding and moving on.

Meanwhile, ABS-CBN already started selling specially-made Christmas lanterns called “Parol ni Bro,” which was inspired from the hit primetime teleserye “May Bukas Pa,” still in line with their yuletide campaign. This project aims to gather proceeds for the benefit of ABS-CBN Foundation’s Bayanijuan and Sagip Kapamilya programs.

The “Parol ni Bro” lanterns are available at SM Kultura and SM Department store outlets in Las Pinas, Fairview, North EDSA, Mall of Asia, Megamall, and Makati. Kapamilyas may also opt to order online via http://abscbnstore.multiply.com and the Starry Starry Store at http://www.starrystarry.com.

ABS-CBN, through its Creative Communications Management group, is also set to launch its annual Christmas Station ID this November featuring the network’s biggest stars and news anchors. What will its theme be? Who will be singing its theme song? Who are the Kapamilya stars who will grace this highly anticipated music video? Find out very soon on ABS-CBN.

This November, ABS-CBN will hit the malls and celebrate early Christmas with you as they bring your favorite Kapamilya artists to SM Fairview on Oct 25, SM Southmall on Nov 7, and SM San Lazaro on Nov 14.

Watch out as the whole campaign culminates December in ABS-CBN’s Christmas Special which will be held for the very first time at the Araneta Coliseum. Keep watching ABS-CBN for details on how to watch this ultimate Christmas gathering.

Aside from the P95.64 million accumulated by ABS-CBN Foundation, the Regional Network Group garnered P12,583,543.00 cash donations and the AFI Office in San Francisco collected US$ 209,273.30 of cash/pledges to date.

Non-stop relief operations have been launched and more than 200,000 packs of food, water and clothing have been released to Ondoy-affected barangays in Marikina, Pasig, Muntinlupa, QC, Rizal, Navotas, San Juan, Pateros, Manila, Batangas, Bulacan, Laguna and Mandaluyong.

More than 6,000 volunteers helped out in the preparation, loading and distribution of relief packs for the victims of typhoon Ondoy. On the other hand, 341,085 families were served since September 27. The volunteers also participated in various “Linis Eskwela” clean up Drive and medical missions.

Kapamilya stars also donated their time to help out the typhoon victims. Artists like Kris Aquino, Boy Abunda, Piolo Pascual, Angel Locsin, Zanjoe Marudo, Anne Curtis, and many others volunteered to answer phones for the telethon as well as personally hand out relief goods to families in different sites.

It’s never too late to help via Sagip Kapamilya. For cash donations, you may deposit at BDO account number 5630020111, routing code BNORPHMM or BPI account number 3051112775, routing code BOPIPHMM. You may call Sagip Kapamilya in Examiner St. at 394-2508 or in Sct. Bayoran at 394-7109, 394-2527, 394-2503, and 394-2579. For overseas donations, call 1-800-527-2820 or visit www.abscbnfoundation.org.

Photo Credit: Joy Hermogenes