The NIVEA Skin Firmness Check: Live Out Your Skin’s Best with Nivea Extra White Firming Body Serum
Mark Twain once said, “Age is an issue of mind over matter. If you don’t mind, it doesn’t matter.” But who doesn’t mind having saggy skin? No one!
Our skin is actually at its best during our teen years. But no one is “forever young,” literally, no matter what the song says. As we age (as early as our 20s), collagen starts to deteriorate in our body along with elastin—the fibers that give young skin its resilience and bounce.
Aside from aging, there are other factors responsible for making your once supple skin appear tired and droopy like pollution, sun exposure, malnutrition, lack of sleep, dehydration, and weight loss, making the battle for firm skin a lot more challenging. However if you start caring for your skin early, you can keep it firmer for a longer time.
L-R Dr. Charisse Basilio , NIVEA Senior Brand Manager Jamie Sanico with Gretchen Ho, Kim Domingo, and Host Rizza Diaz.
With this in mind, popular skin care brand–NIVEA–gave women a fun and creative way to check the firmness of their skin and encouraged them to start the battle against sagging and dullness. Dubbed as the NIVEA Skin Firmness Check, the brand amped-up the entire SM Megamall Fashion Hall recently, to enable them to live out their skin’s best in an event full of fun, music, and a lot of jumping!
NIVEA Brand Ambassador Gretchen Ho jumping at the NIVEA Skin Firmness Check.
Throughout the day, guests were treated to a fun way of checking the firmness of their skin through a bungee trampoline, outfitted with high-speed cameras to capture how the skin moves as they jump. Using a motion-tracking technology, guests were shown a creative visualization of the skin’s movement to illustrate the firmness of the skin – the less movement, the firmer the skin is.
Doctors keep skin habits in check during the event.
L-R: NIVEA Influencers Fille Cayetano, Chin-Chin Obcena and Host Rizza Diaz.
“Our skin starts losing firmness at age 20, and so NIVEA thought of this creative way to engage younger women and help them realize the need to start achieving and maintaining the skin’s best years. By letting our consumers know about the possible factors and habits that may affect their skin, we are giving them the chance to start achieving their skin’s best years,” says Jamie Sanico, Senior Brand Manager of NIVEA Body.
L-R: Dr. Charisse Basilio, NIVEA Senior Brand Manager Jamie Sanico, Gretchen Ho, Kim Domingo and host Rizza Diaz.
To further educate women on skin firmness, guests were made to assess their lifestyle through the NIVEA Skin Firmness Habit Check that revealed the habits that influence the skin’s firmness – from lack of sleep, not enough water intake, exposure to UV rays and pollution, smoking and many other factors. Talk about being every woman’s best skin care partner!
NIVEA Influencers Gretchen Ho (2nd from left), and Fille Cayetano, NIVEA Senior Brand Manager Jamie Sanico with NIVEA Senior Digital Manager AJ Quiambao and NIVEA Men Brand Manager Ashley Steier.
DJ Callum David took firm control of the beats.
It was truly a wonderful event that firmed-up NIVEA’s position as the best skin care in achieving skin’s best years. The NIVEA white and firm range, which includes the NIVEA Extra White Firming Body Serum SPF33 provides not just fairer but firmer and smoother skin too. Extra White Firming Body Serum SPF33, with its light and non-sticky formula, contains 95% pure Vitamin C to provide radiant and fairer skin tone and firming ingredient Q10 that helps firm skin and restore its elasticity. The amazing result? Noticeably more radiant, whiter, smoother and firmer skin in just 14 days.
Spotted: Volleyball star #GretchenHo here at the #NiveaSkinFirmnessCheck event
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